How To Embed Video Into Your Website

Embed video on your website to make it more interesting.

Sometimes video is the best way to show something. For example, a cookery demonstration works great if your website is about cooking and recipes.

By far the easiest way to include a video is to include someone else's footage. Or you can make your own video to demonstrate your point or show product features and explain their benefits.

Embed Video from Others

You can go to a website like Youtube and place videos found there on your website.

To do this, you search for a clip, copy the embed code and paste it into your website. Here's how:

  1. Search the website for footage using the Search facility. Consider carefully the best clip to use which enhances your message.
  2. On the right of the screen you will see a box which says 'embed' next to it. In the box there is some html code.
  3. Highlight and copy the code.
  4. Go to the place on your website where you would like to see the video. In SBI, this will be a text box. Paste the code in.
  5. The code looks like this:

  6. <object width="425" height="344"><param name="movie" value=""></param><param name="allowFullScreen" value="true"></param></param><embed src="" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
  7. For YouTube only, where it says "src= ...." - change the last part of this to say &rel=0 - see part highlighted and in italics. The new code looks like this:

  8. <object width="425" height="344"><param name="movie" value=""></param></param></param><embed src="" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed>

Websites with video clips: (use the code in the 'video code' box underneath the clip.) (go to their video page to find clips.)

Making your Own Video

You can embed video you have produced yourself into your website.

Video making is an art form on its own so the information below contains a few of the basics to get you started. Do some further research about video making, experiment and see what works best for you.

Before you Film

Think about your visitor before you start. What do they want to see? What will enhance their experience of your website. What message do you want to give them? What is the best way to achieve this? Why are you doing this - is it for entertainment, a demonstration or what?

Storyboarding is a good way to plan your video. This is where you plan, scene by scene, what you will film.

Lighting and sound - where will you film? Is it sound-proof?

Equipment you may need

A Camera! A normal camera or even your phone will do. If you want to produce more professional clips, seek professional guidance.

A tripod for the camera.

An external microphone.

Editing software - modern computers come with Windows Movie Maker or you may wish to purchase software with more features.


Footage shot in 320 x 240 works best for Youtube and 640 x 480 for Google. Check the settings on your camera.

After Filming

Most cameras plug into the USB port on your computer and will be viewed as an external drive (Eg Drive E). Locate the drive using My Computer, double click it and locate the file on your camera. Copy and paste the file into your hard drive.

Open the file in your movie editing software and edit it. If you have not done this before, there will be a learning curve. Read the help that comes with the package to get you started. It is not difficult but might take some time to learn.

When you have finished editing, save the file using a name appropriate to the content, for example, "lasagne-recipe".

Where to Promote your Website

You can promote your video on the 4 main websites listed below. Youtube and Google allow you to include a link to your website. In each case, you have to open an account and include a profile. You then upload your video.

Once you have uploaded your video, you can copy the embed video code and paste it into your website as described above.


Open a Directors Account. Enter some settings and sell yourself. Enter your domain name as the very first characters.

Then upload your video. Complete the details ensuring to use your keywords and use catchy titles.

If you need to, make changes in the Managing Videos section.


To open an account
To Submit a video
To manage videos


To open an account
To Upload videos

My Space

To open an account
To Upload videos
To manage videos

Embed Video Directly On To Your Website

Videos take up quite a lot of space. Often, your website hosting provider limits the space you have. To save your space, you can host the video on the websites above and embed them into your website.

If you have the space, you could also embed it directly into your website. To do this, you will have to upload the vide onto a special area of your hosting website. In your website, open this file using a link at the appropriate place on your website.