Increase Targeted Web Site Traffic with Directory Listings

Use Directories to increase targeted web site traffic to your online business. Directories are categorised listings of websites. Some you pay for and others are free.

The best ones are those where a 'real' person verifies your website and gives it a seal of approval. These 'real' people are looking for good quality websites that will be popular with their visitors. If their visitors are happy, so are their advertisers from whom the directory makes money!

The best time to submit your website is when you have about 50 pages (so something for a visitor to get their teeth into) and before you heavily monetise your website. So avoid too many Google ads or affiliate links. Make sure your Disclaimer and Privacy Policy are in place as well as it adds credibility to the website.

The best place in the Directory is one which is relevant to your content but does not have too much competition. So carefully look through the directory to find a place which has only a few other companies (20 - 50 depending on the directory).

The best way is to read and follow the guidelines of the directory. If they ask you to submit certain information in a certain way then DO IT! Try to vary your descriptions and titles between different directories (ie, don't copy and paste the same information each time).

Beware - over submitting to low quality directories can harm your website ratings. The Search Engines know a 'link farm' or en masse directory listings. These are when a website service offers to sell you directory listing to many directories at once - AVOID! Instead, follow the 3 strategies below.

3 Top Directory Strategies

1. Cheat's Tip

Why spend hours looking for a Directory when you can cheat. Find out how to increase targeted web site traffic by seeing how your competitors do it.

Cheats Tip

Check out the competition.

Save yourself lots of time and effort in tracking down relevant directories.

If you type your best keywords into Google, up comes your most fierce competition. How did they get there? They may be listed on directories. Find out where their inbound links are coming from and perhaps you can use the same sources.

You will be amazed at what you find.

Specialist directories, blog sites, forums etc might take hours to track down. So fast track by seeing which ones your competition uses.

First, open a new window and go to a search engine such as Google and enter your keyword to find competing sites. Then come back here and type in their website address:

See who links to your web site.



2. Top Level Directories

There are really only 2 main ones left these days.

Yahoo (costs $299) and
DMOZ (free)

Both have real people who review the website and decide whether or not to include it. A link from either will boost your search engine ratings and increase tyargeted web site traffic to your business.

The $299 paid to Yahoo means your website will be reviewed and a decision made quite quickly. However, if they decide not to include the website, you will not receive a refund. If you have the money to invest, this is a good but risky option to take up.

DMOZ, being free, is much slower.

3. Second Tier and Niche Directories

These directories are becoming much more popular. Some of them will automatically list your website. The best ones are those which are viewed by people since they are giving a seal of approval to your business. Some you need to pay for and others are free. Submit to a few paid ones which seem to fit your niche but don't have much competition in your category as well as some free ones.

One term you may come across is "PR" - Page Rank. In this context, it refers to the page rank of the directory. This is relevant because if you list on a website with a good page rank, you will also benefit from the ranking and increase targeted web site traffic. Do not dwell on Page Rank, though - concentrate on great content which is the best seal of approval of all.

The best directories are those that specialise in something close to what you offer.

Some sources of information are:

Strongest Links - this is my favourite list of directories. I start by looking for something with low saturation but good PR.

Aviva is another good source, although most of them are in Strongest Links. The information is displayed a bit differently.

See Vile Silencer for their Top 100 list.

And finally .....

You don't have to do this all in the one day! My strategy is to spend a couple of hours a week looking for new directories for a few weeks. That way, you don't get bored with looking at the same information which can lead to making poor decisions. Remember to note down which directories you have registered with and check they have listed you.