Writing for my Internet Business

"How do I write for my Internet Business?" is a common question posed by people who are not trained in copywriting. The good news is, it is easy to learn.

The first thing you have to remember is that you have 2 kinds of visitors to your website - People and Spiders. Trained writers are only trained for People.

Writing for People

You don't need a degree in journalism or English to be able to write effectively.

All you need is a basic command of English (or the language you are writing in) and a spell checker. Some common sense and the desire to succeed are also helpful.

Writing great content can be learned. Over time, practice will make perfect. Soon you will be saying "look at the great content on my Internet Business".

The best resource I have found is Make Your Content Presell.

(When you get to the page, scroll down to the bottom and click "Start reading MYCPS Today")

This will help you learn the basics and soon you will be developing your own great content.

You may find my document template helpful as a starting point. It guides you through the process of writing a webpage for people and spiders.

Writing for Spiders

All your webpages need to be spider friendly. The algorithms (computer programmes) used by the search engines are complex and often change. To predict their exact nature is therefore not possible.

Make your website spider friendly by following some guidelines.

First of all, you need to have planned your website and have a bank of keywords. These will ideally be organised into a blueprint.

Each page of your website will contain ONE primary keyword and only use a keyword once in your entire website. So when starting a new page, allocate a keyword (or phrase) to it.

Use this keyword as follows:

1. Name the file or document with the keyword separated by hyphens. For example - my-first-keyword.html.
2. Include the keyword in the title.
3. The keyword should be the included as the first of 5 keywords in the keyword metatag of your document.
4. Include the keyword in the main, H1 Heading.
5. Include the keyword in the first 90 characters of the main body of the page.
6. Include a few instances throughout the document.
7. Include a text link which uses the keyword.

Please see my document template for more information on how to write as well as the process to write great content for people and spiders.