How to sell online is a common concern for existing businesses. If you have a small busines, you will have been around for years, know what you are doing, are a professional and successful business person. You know the internet is here to stay, but HOW do you increase Sales and grow your business using the Internet?
Here are 2 examples of people who did it! Both were small business owners who wanted to use the internet to grow their businesses.
I had a similar experience - I hired a graphic design company to design my website. The result was a lovely website. Unfortunately, it was merely a brochure and sold Nothing Online.
As you know if you are in business, a brochure is just a tool. The Sale is the King. There is a very definite process you go through before you get to the Sales.
The first is to let people know about you. Traditionally, this would be through advertising, mailshots, networking, word of mouth, location and many more.
On the internet this is called Traffic and is the number of visitors to your website. Traffic is your lifeblood. Just like any other Sales campaign. For example, you send out 1,000 leaflets and you might get 1 sale. If you need 10 Sales, you need to send out 10,000 leaflets.
The big challenge of how to sell online is to get visitors to your website. If you get 1,000 visitors, 1 might buy your product. So you need 10,000 visitors to make 10 Sales.
How do you get these Sales? You follow the guidance on this website and the CPTM process.
Start with the planning stage. You might find that you have a very niche product and have to widen it by creeping into another area. This happened to our business. We don't get much traffic because the market is EXTREMELY SMALL. But the great thing is that everyone in that small market finds us when they look for our products. We get orders from all over the world.
You may find your product has too broad an appeal. If this happens, you need to focus on one distinct group. Traditional marketing points to either the product range or the market segment. You could develop more than one website if you have several market or product segments.
After the planning stage is the Building stage. You already know about your products or services and are passionate about them. You know how your business works. You also know what people need to hear when they are buying from you. So give them what they want.
The internet gives you a great opportunity to deliver add ons and side-services to increase your visitor's experience. A great example of how to sell online is www.crucial.com - they really help you to choose what memory option is right for your computer. What can you do to pull your visitor through from first seeing your website to buying from you?
Next you need to build traffic to your website. Spend time doing this just like you would in the real world.
Once you have some traffic interested in your high quality website, you can lead them to your Sales. This could be a simple Sales enquiry or it may be to send your visitors to your shopping cart. If you want to know how to sell online, make sure you avoid the pitfall most fall into. That is jumping ahead to the sale. You don't do it on the offline world, so don't do it online either. In the offline world you would take the time to build up to a Sale. Your website does this in the online world.
The great beauty of the internet is that it is much easier to sell other people's products or related products and services. You can follow any of the strategies listed on this website or you can form joint ventures and partnerships with others.
Recommend related books, sell accessories or a completely complimentary product range.
If you have an established business, learn how to sell online using this website or go on a course. If you don't have time, learn the basics and then make sure whoever you employ knows them too. Ask exactly how they are going to build traffic to your website - if they don't know this or try to fob you off, go elsewhere.