Use website creation software to build turn your website into a Blog OR to build a Blog site.
First of all, let's dispense with the jargon.
What is a Blog? - it stands for Web Log and began as a kind of journal for the internet. The technical, geekie part of a Blog is slightly different from a normal web page.
RSS - Blogs are related to RSS which stands for Really Simple Syndication. This is jargon for 'distribution'. If a Blog is a newspaper, RSS is the newsagent or paper boy. RSS lets you subscribe to a blog so you can keep up to date with it.
Ideally, you want to provide a Blog on your website and have people sign up to it.
There are 2 ways to approach a Blog - a dedicated Blog or as part of your website. Please see this article for a more comprehensive assessment of which to choose.
You can set up a dedicated blog site using www.wordpress.com for example. It's easy to set up and you can get started right away.
You need to consider what works best for you. A Blog needs regular updating - do you have the time? Traffic - The Get Rich Quick scammers will tell you how you can quickly make millions by having a Blog. The only way you will ever make any money online is to have targeted traffic. So check the Alexa rating of Blog sites which claim to do this. If it says "no data" that says it all!
Building traffic to a Blog requires just the same amount of effort and strategy as a website. It requires the same keyword techniques, high quality content and marketing as a website. So apply what you have learned on this website to your Blog.
Consider which approach is best for your business. For example, if you are a band and have lots of tour dates, new content generated by playing at venues and a fan base, a Blog is great.
If your business requires a website, consider the SBI approach which is to convert your content to a Blog. As far as I know, SBI are the only provider of this website creation software. You can let me know if you know different!
SBI provide tools that let you convert your content to a Blog. My Blog is in the What's New section.
The majority of the content comes from pages I have created for the website or ones which have been updated. The Blog page brings them together.
I can also create a Bloglet - this only appears on the Blog and is not a proper web page in the site. I use this for a special announcement such as a new course announcement.
The best way to incorporate the Blog is to see the Action Guide - Day 8.
Once you have a Blog, your website creation software provider should give you a simple piece of code on your website which allows visitors to subscribe to the website. On this website it looks like this: